Parasites or Prophets? Competition from Your Own Members

Presenters: Chris Mahaffey; David Martin
Sunday August 12, 1:30 – 2:45 pm
Room: D165
Hashtag: #asae12 LM1
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Competition from members is rampant, especially in the continuing education arena. How can you clearly differentiate your association's collective wisdom from programs or services driven by an individual's self interest? Share your experiences and solutions in this audience-driven session.
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