Under the Membership Tent: Executive Session

Presenters: Andrew Goldschmidt; Laurie Kulikosky; Amy Lestition
Sunday August 12, 1:30 – 2:45 pm
Room: D162
Hashtag: #asae12 LG2
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Join three been-there-done-that membership facilitators for a no-holds-barred conversation of best practices, case studies, trends, and ongoing challenges. Everything is on the table—increasing membership recruitment and retention during a weak economy, boosting member value and engagement, integrating new members, evaluating member-exclusive benefits, refining metrics, lapsed-member strategies, and much more. Compare, contrast, commiserate, and come away rejuvenated from these audience-chosen conversations.
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