The Science Behind Member Loyalty

Presenters: Dave Carrithers; Mike Spellecy; Giulietta Versiglia; Ron Worth
Sunday August 12, 3:15 – 4:30 pm
Room: D167
Hashtag: #asae12 LC3
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Building member loyalty is a key goal of any association, and intriguing neuroscientific research shows it can be more science than art. A panel of association executives, scientists, and loyalty experts explains how the brain processes information so that associations can develop programs to better ensure member loyalty. No brains will be hurt in this session.
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