The Future of Tradeshows

Presenter: Rohit Verma
Sunday August 12, 3:15 – 4:30 pm
Room: C155
Hashtag: #asae12 LV1
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How will social media, mobile technology, sustainability, budgetary constraints, emerging buyer-supplier engagement models, and other developments affect the preferences and practices of tradeshow stakeholders such as exhibitors, meeting planners, and attendees? The first-phase results of a multi-year research study by the ASAE Foundation and Cornell Center for Hospitality Research reveals important insights into the implications for geographic location, timing, booth design, and other factors that are already shaping, and will continue to shape, the future of association tradeshows.
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