Build Your GR Programs by Capitalizing on Campaigns

Presenters: Michelle King; Stephen Scurlock; Stephanie Vance
Monday August 13, 8:45 – 10:00 am
Room: D173
Hashtag: #asae12 LK1
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The 2012 presidential campaign is in full swing—is your organization taking advantage of it? Associations can use the nationwide focus on the political scene to build overall membership and GR support. This session will provide strategies and tactics on how to do just that! Representatives from the campaign world will help you understand the value associations bring to the political process and you’ll leave with five concrete steps for using campaigns to energize grassroots to build and expand GR programs.
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