Extreme Makeover: Association Edition

Presenter: Erin Fuller
Monday August 13, 8:45 – 10:00 am
Room: C155
Hashtag: #asae12 LF1
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A "freemium" membership model? A dramatically revised brand? A blown-up chapter structure? How about doing it all in a year? It’s change in the extreme, but the Alliance for Women in Media/Coulter has lived to tell the tale of what it did wrong and right during this one-year tear-down-and-build-up transformation. Come learn what kind of "big reveal" your organization may be able to achieve if you were to embark on a rapid re-think of who you are, what you stand for, and where you could go.
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