Blah Blah Blah: Forget the Ordinary and Learn to Write Marketing Copy that Gets Response

Presenter: Terri Langhans
Monday August 13, 8:45 – 10:00 am
Room: D167
Hashtag: #asae12 LL5
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Flowers don't attract bees by boring them with a list of pollen attributes. So why are so many promotional efforts full of ho-hum facts and boringly bland bullet points? Top it off with a stock industry photo (yawn) and you might as well say nighty-night to your readers. Want to create copy that jumps out, commands attention, and triggers decision or action? We've got the real-world examples, strategies, and tangible tools to get you energized and equipped to give your marketing the impact it needs and the results you want!
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