Environmental Scanning for Associations

Monday August 13, 8:45 – 10:00 am
Room: C144
Hashtag: #asae12 LD5
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Get a glimpse of the latest trends identified by association professionals as having critical impacts on associations. But more importantly, walk away with greater insight into how to pinpoint the environmental impacts of greatest priority to your association and membership. Environmental scanning will be a vitally important capability of successful associations. Learn to approach scanning as an ongoing, strategic discipline—and how to use high-quality scan information to make winning strategy.
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