SMALL STAFF: From the Tractor to Twitter: Content Strategies from the World of Agriculture
Presenters: Becky Rasmussen; Hugh Whaley
Monday August 13,
Hashtag: #asae12 LR2
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Ever feel like the social media party got started while your organization was still in the barn? In recent years, many agricultural associations have faced an aging membership base, lagging technology adoption, and negative public perceptions. Find out how a few organizations plowed through these obstacles, planted the seeds of content innovation, and reaped a harvest that turned their associations into industry thought leaders. Discover practical strategies you can use to grow great content that will inspire and engage your audience.