Business of Meetings: From Zero to Sixty: Overhaul Your Annual Meeting With Innovative Event Design

Presenters: Bob Hughes; Michele Morgan; Maneesha Sharma
Monday August 13, 1:30 – 2:45 pm
Room: C140
Hashtag: #asae12 LM8
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Faced with declining membership, concern of a stale program, dissatisfied exhibitors, and lackluster sponsorship opportunities, learn how one association turned its back on history and completely rethought its events. The results were amazing: renewed interest from attendees, no discounted pricing, exhibitors and sponsors that were competing, and best of all, a revitalized membership focused on learning and innovation.
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