Association Marketing is SOOOO Vanilla

Presenters: Jay Karen; Shelley Sanner
Monday August 13, 3:15 – 4:30 pm
Room: C148
Hashtag: #asae12 LK3
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Most association marketing is pretty bland. Marketing should disturb or excite, but most organizations play it safe by trying to offend no one and rarely trying to make people laugh. If you think your audience won't appreciate levity, you're wrong. Dive into some funny stuff that will show you why humor can help you stand out from the crowd. Learn how to energize your communications in a way that will get a chuckle from your audience, a rise in response and open rates, and members wanting to see what you'll do next for marketing.
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