Battle for Relevance--Learning from the Business World

Presenters: Brian Reuwee; Brian Riggs
Monday August 13, 3:15 – 4:30 pm
Room: C142
Hashtag: #asae12 LR3
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Non-association organizations—the U.S. Army, Harvard Business Review, and Twitter—are attracting extreme loyalty among young professionals, drawing subscribers into vibrant online communities, and evolving platforms that easily support engagement among different types of users. How can your organization integrate these new value propositions to strengthen membership engagement and organizational relevancy? Small group discussions will unveil examples of nontraditional recruiting and engagement methods along with tactics for execution.
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