Government Relations as a Key to Global Market Expansion

Presenters: Carlos Fulcher; Alfons Westgeest
Tuesday August 14, 9:00 – 10:15 am
Room: D172
Hashtag: #asae12 LF9
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In some nations beyond U.S. borders, development of government relations capabilities is essential to association success. The foundation of such relations includes high-level introductions, in-person meetings, a Memorandum of Understanding, and joint service agreements. Using a case study as a conversation starter, you will break into small groups to discuss GR strategy, and how best to create and refine it.
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