How Relevance is Transforming the Direct Marketing Strategy of Associations

Presenter: Toni Schottenhammer
Tuesday August 14, 9:00 – 10:15 am
Room: C142
Hashtag: #asae12 LS6
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The economy has placed increased pressure on marketers to deliver results at a time when associations need to reduce costs and improve efficiencies. Hear how associations have used a more relevant, innovative, and interactive approach to drive member response and action. Learn how adding value to membership can boost the longevity of member loyalty.
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