Playing the Numbers: What Does Scoring Member Engagement Really Tell Us?

Presenters: Nina Goldman; Ben Martin; Thomas Nordby
Tuesday August 14, 9:00 – 10:15 am
Room: C156
Hashtag: #asae12 LG9
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Imagine if you could predict which members are unlikely to renew their membership. What if you could report on your association’s most valuable members, taking into consideration their event attendance, committee involvement, product purchases, private community activity, social media influence, PAC contributions, and foundation donations? Two longtime association community leaders demonstrate how and why your association should begin objectively measuring membership engagement. Learn how to identify and stimulate under-engaged members using your current AMS data.
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