Taking Measure: Global Indicators as Market Strength Assessment Tools

Presenter: Richard O'Sullivan
Tuesday August 14, 10:45 – 12:00 pm
Room: D165
Hashtag: #asae12 LO2
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Although developing economies have accounted for more than half of all economic growth, most U.S. associations continue to focus on Europe and other industrialized nations. But with similarly slow economies, these traditional markets need to shift to make room for developing markets. The good news is that international statistical programs that measure the openness and health of nonprofit sectors can help you assess which nations are most suitable for your organization and members. Learn how to use these tools to reduce risks and expand successfully.
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