Supporting Membership Goal Achievement through Credentialing Programs

Presenter: Mary Tschirhart
Tuesday August 14, 10:45 – 12:00 pm
Room: C144
Hashtag: #asae12 LT2
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Ever wondered if certification and accreditation programs used by your members actually benefit your association? Come to this session to learn what the research sponsored by the ASAE Foundation reveals. Find out what association CEOs and credentialing program managers say about how credentialing programs influence member recruitment, retention, and association activity level; and how the programs contribute to association revenue streams. The session will involve discussion of different credentialing program models and the outcomes each model is likely to produce. Session participants will leave with ideas for seeing how their association compares to others whose members take advantage of credentialing opportunities.
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