Advanced Social CRM: Avoid Social Data Silos

Presenters: David DeLorenzo; Patrick Dorsey
Tuesday August 14, 10:45 – 12:00 pm
Room: D163
Hashtag: #asae12 LA8
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Your association has begun tracking social media information about members: Twitter handles, Facebook addresses, and LinkedIn profiles. You’ve gathered links to blog posts supporting your association’s legislative campaigns, and the list of re-tweets with your annual meeting hashtag is hefty. But while many associations know how they want to use such revealing data, few understand how to effectively manage the process. That’s about to change, because the next 75 minutes covers effective practices for storing and using social data about members so you can max out your ROI. Expect lots of Q&A, live tweeting, and small-group discussions, so come fully charged!
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