Business of Meetings: The Strategic Impact of Digital Events on Meetings

Presenters: Tammy Blosil; Chris Brown; Michael Doyle; Tony Lorenz
Sunday August 12, 1:30 – 2:45 pm
Room: C140
Hashtag: #asae12 LB3
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Associations are often late when it comes to trying something new and potentially risky. Yet, between the years of 2009 through 2011 the nonprofit community was amongst the early adopters in experimenting with hybrid events. While many associations rely on their annual convention as a main source of revenue, ironically some are comfortable in the physical event space as is, and have yet to see the potential of using virtual technology extensions. Why? Join this panel for an informative discussion about the successes and the challenges facing digital events management. Come prepared to engage with the panel and ask pointed questions about monetization, and attendee and content management capitalization.
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