Will They Belong? Converting Joiners to Loyalists

Presenters: Marc Beebe; Elena Gerstmann
Sunday August 12, 1:30 – 2:45 pm
Room: D173
Hashtag: #asae12 LB4
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The ASAE Foundation has just reprised its landmark Decision to Join research, deepening our field’s understanding of what motivates membership some five years after the previous study. Get a firsthand look at the research findings, but equally important, learn how to use the data. Equip yourself with a lens for understanding your member prospects and tools for creating value-yielding strategies that convince people not only to join but to engage and belong.
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