Increase Member Engagement through Technology

Presenters: Heather McNair; Laura Woodruff
Sunday August 12, 3:15 – 4:30 pm
Room: D166
Hashtag: #asae12 LM5
Log in to add to your personal schedule


More Information
Hear how one association led a remarkably successful two-year turnaround to boost depressed retention rates despite limited staff and tight financial resources. Relying on new technologies, a commitment to a personal touch, and with an open mind, the association introduced a variety of trigger messaging campaigns, QR codes, an online community, gaming, and a reconfigured website with interactive tools. It didn’t all work—failure analysis is part of this conversation. Let’s talk about whether it would work for you, too.
Recent Contributions
  • All contributions for this session…