21st Century Pricing: How to Price Dues, Programs, and Products

Presenter: Sheri Jacobs
Monday August 13, 1:30 – 2:45 pm
Room: D174
Hashtag: #asae12 LJ3
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Membership models built decades ago seem out-of-date and out-of-touch with the needs and interests of today, creating potential barriers to growth and member loyalty. Join us as we challenge past assumptions, examine the role of pricing when trying to recruit, engage, and attract a diverse audience, and look at the 10 critical steps to successfully pricing dues, programs, and products. Leave with tangible solutions to help expand your membership, and increase engagement.
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