The Hottest Tool in Member Retention: Content!

Presenter: Monica Bussolati
Monday August 13, 1:30 – 2:45 pm
Room: D167
Hashtag: #asae12 LB8
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Content curators, you control the hottest tool for achieving your organizations' short-term goals to drive retention. From the challenges that association content curation teams are facing to providing tips on solving them, we'll share ideas to help content teams think and act like content marketers in order to achieve measurable results with your content.
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