Creating Social Strategy

Presenter: David Nour
Monday August 13, 3:15 – 4:30 pm
Room: C144
Hashtag: #asae12 LN2
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A collaboration by David Nour and the ASAE Foundation yielded the 2012 ASAE book Return on Impact: Leadership Strategies for the Age of Connected Relationships. This learning experience, based on the book and the author’s interactions with organizations since, zeroes in on a practical approach to developing strategy with an eye toward and a presence in the social sphere. Filled with examples, this learning lab covers not only why your organization should be socially adept but what you need to consider to conceive and execute a winning strategy.
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