Less is More: Successfully Evaluating Your Programs and Services

Presenter: Mary Byers
Tuesday August 14, 10:45 – 12:00 pm
Room: C148
Hashtag: #asae12 LX2
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When is the last time you took a long, hard look at your products and services? Join Mary Byers, CAE, co-author of Race for Relevance: Five Radical Changes for Associations for a look at associations that have successfully downsized their program offerings and increased revenue in the process. Learn step-by-step how to evaluate your own line up and get a worksheet designed to help you move your leadership team through the process.
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